DIRECT MAIL communication

Find below short „hints and tips” about effective and creative direct mail communication.

PERSONALIZATION. VARIABLE DATA PRINTING

Variable data printing VDP -Personalized direct mail

VARIABLE DATA PRINTING (VDP) turns Your customer database into customized mail that engage on a personal level. Personalized direct mail reflects the preferences and responds to the actual needs and interes. All areas of the direct mail can be PERSONALIZED.

  • In the text and in the image
  • Black&white and colorful
  • One-sided (simplex) and two-sided (duplex)
  • On sheets up to B1 format and on finished products
  • On papers of various weight and with different finishing

Nowadays direct mails are produced using a high degree of automation. Production process includes creating an dedicated algorithm by print personalization experts. They use special software which allows seamlessly marries data baze with base graphic design to create unique product’s print files – according to requirements of digital printing machines.

personalized content Direct Mail

CUSTOMIZED ENVELOPES

Outer envelope can be fully personalized with variable image and text to encourage your customers to open your mail.
We ensure we match the correct letter (message with offer) and outer envelope by using 2d barcode technology on the back.


CREATIVE FORMS AND SHAPES

Personalized direct mail - creative forms and shapes

Reaching a new level of users experience! Modern print technology allows to produce various formats – in creative ways to make your offer even more attractive.

Beautifully illustrated direct mail is tangible: we can hold it in our hand. Digital not make such appeal to the senses! Unlimited possibilities of choosing paper and print finishing create premium/ luxury feel – in visual, touch, smell, and even taste sense.

A unique folding and cutting can help a brand to turn up the volume in their marketing. Here are a great examples.

Creative inspirations

1
2
3
4
5
6
7
8
9
5
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
previous arrowprevious arrow
next arrownext arrow
Shadow


FIGITAL = DIRECT MAIL + ONLINE

Delivering more complete customer experience by interacting at multiple touch points. Include QR code with call-to-action and convert your audience into buyers. QR code – a simple tool with lots of benefits:

  • Facilitates shopping and contacting – directs easily and quickly e.g. to Your website, store, contact form or option to redeem your vouchers or online offers.
  • Supplements print with multimedia resources (e.g. films, publications in social media).
  • Builds a database of consumers (tracking URL links from the code gives You extensive information on potentially interested parties).
  • Helps to measure ROI of promotional campaigns.
  • Contactless technology – increases safety and helps to keep distance in the age of a global pandemic.
Figital offline+online direct mail
DIRECT MAIL + DIGITAL – the perfect combination giving the client multiple options to respond!


direct mailing(3)

ARE YOU INSPIRED BY PERSONALIZED AND NON-STANDARD DIRECT MAIL POSSIBILITIES?


Just do it! Take Your marketing campaigns to the next level.

Ever wondered what mail could do for your brand? We can help you with your next direct marketing campaign. Just contact us! We provide the client with an individual consultant who accompanies each stage of cooperation and is responsible for coordinating all activities.

Shadow


If you would like to get a creative samples, please contact us.

envelopes Direct Mail