DIRECT MAIL communication
- Are you sure you know about abilities of VDP (variable data printing)?
- How to use personalized creative forms and shapes of printed ads to increase sales and strengthen customer loyalty?
- How to realize figital (online+offline) and attractive DM (direct mail) communication?
Find below short „hints and tips” about effective and creative direct mail communication.
PERSONALIZATION. VARIABLE DATA PRINTING
VARIABLE DATA PRINTING (VDP) turns Your customer database into customized mail that engage on a personal level. Personalized direct mail reflects the preferences and responds to the actual needs and interes. All areas of the direct mail can be PERSONALIZED.
- In the text and in the image
- Black&white and colorful
- One-sided (simplex) and two-sided (duplex)
- On sheets up to B1 format and on finished products
- On papers of various weight and with different finishing
Nowadays direct mails are produced using a high degree of automation. Production process includes creating an dedicated algorithm by print personalization experts. They use special software which allows seamlessly marries data baze with base graphic design to create unique product’s print files – according to requirements of digital printing machines.
Outer envelope can be fully personalized with variable image and text to encourage your customers to open your mail.
We ensure we match the correct letter (message with offer) and outer envelope by using 2d barcode technology on the back.
CREATIVE FORMS AND SHAPES
Reaching a new level of users experience! Modern print technology allows to produce various formats – in creative ways to make your offer even more attractive.
Beautifully illustrated direct mail is tangible: we can hold it in our hand. Digital not make such appeal to the senses! Unlimited possibilities of choosing paper and print finishing create premium/ luxury feel – in visual, touch, smell, and even taste sense.
A unique folding and cutting can help a brand to turn up the volume in their marketing. Here are a great examples.
FIGITAL = DIRECT MAIL + ONLINE
Delivering more complete customer experience by interacting at multiple touch points. Include QR code with call-to-action and convert your audience into buyers. QR code – a simple tool with lots of benefits:
- Facilitates shopping and contacting – directs easily and quickly e.g. to Your website, store, contact form or option to redeem your vouchers or online offers.
- Supplements print with multimedia resources (e.g. films, publications in social media).
- Builds a database of consumers (tracking URL links from the code gives You extensive information on potentially interested parties).
- Helps to measure ROI of promotional campaigns.
- Contactless technology – increases safety and helps to keep distance in the age of a global pandemic.
If you would like to get a creative samples, please contact us.