PERSONALIZED MARKETING SOLUTIONS
DIRECT MAIL COMMUNICATION
- How to use personalized printed ads to increase sales and strengthen customer loyalty?
- How to realize figital (online+offline) and attractive DM communication?
- Are you sure you know about abilities of VDP (variable data printing)?
Find below short „hints and tips” about effective and creative DM communication
Why not to use more information from your customer database than just a name in your DM campaigns? It simply gives your customers a unique experience with your brand. Personalized direct mail reflects the preferences and responds to the actual needs and interests. You reach them in the perfect moment with highly relevant message e.g. offers supported by incentives like coupons.
Each copy of multi million campaign can be unique, with individually tailored messages.
FULL COLOR VARIABLE DATA PRINTING
- In the text and in the image
- One-sided (simplex) and two-sided (duplex)
- On sheets up to B1 format or on finished products
- On papers of various weight and with different finishing
IN CUSTOMIZED ENVELOPES
Outer envelope can be fully personalized with variable image and text to encourage your customers to open your mail.
We ensure we match the correct letter (message with offer) and outer and outer envelope by using 2d barcode technology on the back.
NON-STANDARD, CREATIVE FORMS AND SHAPES
Reaching a new level of users experience!
Modern print technology allows to produce various formats – in creative ways to make your oer even more attractive.
Unlimited possibilities of choosing paper and print finishing create premium/ luxury feel – in visual, touch, smell, and even taste sense.
NON STANDARD PRODUCTS
FIGITAL (OMNICHANNEL COMMUNICATION) – ONLINE & OFFLINE WORKING TOGETHER
Delivering more complete costumer experience by interacting at multiple touch points. QR code – a simple tool with lots of benefits:
- Facilitates shopping and contacting – directs easily and quickly e.g. to your website, store, contact form or option to redeem your vouchers or online offers
- Supplements print with multimedia resources (e.g. films, publications in social media).
- Builds a database of consumers (tracking URL links from the code gives extensive information on potential interested parties).
- Helps to measure ROI of promotional campaigns.
- Contactless technology – increases safety and helps to keep distance in the age of a pandemic.